The 18-year-old tennis player hit it big when she entered the third round of the Australian Open and went down to Serena Williams, but only after a spirited fight. Sania has emerged not just a superb sportsperson, but a youth icon, indeed a 'brand' in her own right. Advertisers are flooding her with offers to promote everything from mobile phones and processed foods to cosmetics.
for more Articles
As Alyque Padamsee, considered some kind of wizard in the advertising world, put it in a newspaper interview: 'Not since P T Usha has India had a female sports star of this calibre. Sania is young and hasn't yet achieved (her) full potential. So I feel she is an advertiser's dream. She can become a superstar and an icon for youth… Soon, there will be 'Sania mania' sweeping the land!'
0 comments:
Post a Comment